Eliška Doležalová

Hi, I’m Eliška! A product & visual designer based in Prague.

About

I’m Eliška, a designer based in Prague. I started in graphic design, doing brands and websites, and spent a lot of those years around culture — working with festivals like KVIFF and Prague Pride.

Later I moved into UX, studied it during my master’s, and ended up in product design. I like it because I get to understand the whole problem, not just one screen, and help decide where a product should go — based on its vision and what’s actually happening in the market.

Work Experience
AtaccamaProduct DesignerJan 2026 – Present
ShoptetUX DesignerApr 2026 – Present
1. Web ITVisual Identity Lead, UX/UI DesignerApr 2025 – Present
ApadoreB2B Web DesignerApr 2025 – Feb 2026
Jitro / KVIFFApprenticeshipFeb – Jun 2025
NanookGraphic DesignerFeb – Jun 2025
Prague PrideVisual Identity LeadJul 2022 – Aug 2025
Education
Master’s degreeUX Design & Research2022 – 2025
Master’s studiesMultimedia Communication2022 – 2024
Bachelor’sInformation Media & Services2018 – 2022
Bont AcademyWeb Design course
What I do

Product Design

Understanding the whole problem, not just one screen. From research and structure to flows that ship.

UX Research Information Architecture Prototyping Usability Testing Design Systems

AI-leveraged workflow

I build my own AI skills and a context system in Obsidian, a knowledge base where I keep research, reports and reusable context. So the tools work the way I do and I can prototype in real code.

Custom AI Skills Context Engineering Obsidian Knowledge Base Reports & Research AI Prototyping Claude Code

Web Design

Designing and shipping responsive websites, from a single landing page to a full site.

Web Design Landing Pages Figma Responsive Design Prototyping

Brand & Visual Identity

Logos, colour and type systems, and the visual language that makes a brand feel like itself.

Brand Strategy Visual Identity Logo Design Typography Art Direction